My blogging checklist is a simple to-do-list.
Knowing what is wrong with your blog is one thing, but what to do from there?
You have evaluated your blog and now know what needs to be fixed but how do you get started? My blogging checklist is a list of the tasks I need to do to improve my blog. Does your blog need some tender loving care?
I am not in favor of a structured business plan. I have never had one for any business I have started and I guess I am too old to change my ways. However, setting goals and having a roadmap is a whole different kettle of fish.
A checklist and daily simple to-do list is a great idea so that you have a plan of action moving forward. It is hard to know where you want to end up if you cannot set some steps to take you there.
My blogging checklist to fix up my blog.
My list consists of the following actions. Some of these actions can be done immediately, however, most will take time to complete properly. It has taken me two years to destroy my blog and I cannot expect to fix it in a matter of days or weeks.
- Print out a copy of every blog post and page on the website.
- Make some image templates in Canva so that I have clean images with a white background.
- Check all pages and ensure that all legal requirements are covered.
- Structure my top menu and add proper categories (on the homepage).
- Create a social media marketing To-Do List and start promoting my blog.
- Start working on every blog post ensuring that all the SEO requirements are covered and that they are helpful, starting with the most important topics.
- When the necessary amendments are done, replace and add more images and submit to the search engines.
- Share each post to social media and Pinterest. Create extra pins and pin on Pinterest once a day for a week.
- Create pins relating to earlier posts, once amended and pin them over time as well.
- Merge posts that cover the same topic and redirect the discarded post.
- Check all links, internal and external.
- Redirect any posts that simply cannot be resuscitated.
- Continue with research and writing of new posts.
- Start working on Video and adding to earlier posts where relevant – this is long term.
Print out a copy of every blog post and page on the website.
This is so that you can see the big picture.
Having the words written in front of you can help pick up spelling and grammar errors and you can jot notes down with ideas to reword the content.
A separate piece of paper should include an outline of the points that need to be made together with other questions that may need to be answered or points that should be made.
Research through Google and find out whether ‘People also ask’ or ‘Related Searches also gives some clues to improve the value of the content to increase user satisfaction. Find the answers you need from your own knowledge, or from proper research and add them to the content.
This will help improve the overall quality and user experience and find related keywords for image alt tags and headings.
Having everything off the computer means that you can work on the content even when you are sitting outside enjoying the sunshine, or having a morning in bed.
I am working on posting two new posts a week and improving one earlier post.
Make some image templates in Canva.
These will have a white background and have my website on them.
My images were bright and cheerful but too much colour can be overwhelming. Users are looking for answers to their query and the images should assist the text and add to the clarity of the page rather than be artwork in their own right.
Canva is a free online software that allows you to make and save images in various sizes. There is also a paid version that allows more features and you can use some free templates, images, and texts or you can pay for the use of some if you wish.
I believe that having image templates with a white background in various sizes to fit within the page, branded with my logo, will make it quicker to add relevant text and add to the post once it is completed. Templates can also be made to the size requirements of each social media platform so that the posts can be easily shared.
I will make some extra Pinterest templates so that I can easily share a range of pin styles for each post. Pinterest allows you to add a pin and simply add your website to it. Most other platforms require you to share directly from your blog. I will vary this with adding photos to pin with my website on the bottom. The aim is to be just that little bit different.
Check all pages and ensure that all legal requirements are covered.
We live in a world where litigation can be rite of passage rather than a last resort. Some requirements are required to ensure that we meet search engine expectations and others are for our own benefit.
If you have any question or think you may need some protection, then it is best to seek legal advice and ensure that your legal documents are up to scratch.
I have failed to do this in the past and need to do so promptly. Having these in place means that when I update each post I will be able to correctly categorize it and have a menu that will help readers to navigate my blog from the home page.
In order to properly use social media, we need to spend time interacting with followers so that when we share our content people are receptive to reading it.
This usually only requires a few minutes on each platform each day.
Liking, following back, commenting, reposting and saying hello and updating your status.
It may be as simple as sharing a photo of your location or something you found interesting unrelated to your niche.
Having a plan can mean that you don’t miss doing this and if you keep a record of what content you have actually posted, you won’t accidentally post the same thing twice and get your account suspended.
Set up a Pinterest plan so that you can post pins from a range of posts at the same time using the templates that you made in Canva. Pinterest allows you to pin immediately, or pin at a later date and time. This feature means that you can spend some dedicated preparation time then set and forget.
Start working on every blog post ensuring that all the SEO requirements are covered and that they are helpful, starting with the most important topics.
This is the biggest task as it requires putting everything together from the pages, or posts, that have been printed out.
Along with the SEO checklist that I had in my last post I will ensure that all points are covered if at all possible. You can see my list through this link.
When the necessary amendments are done, replace and add more images.
Using the templates made in Canva add more images and text that will help explain the content. Make one shareable for each social media platform.
This is all part of the structure of the post and some earlier posts may have changed slightly, not been added to categories and tags may have been incorrectly set as keywords instead of topics.
As I update each post or add new ones, I will add them to the relevant menu.
When Published, submit the post to the search engines.
As each post is completed and if it has been drastically changed then submitting it to the search engines will let them know that you have been refreshing your content and it may need to be categorized differently. You do this with both Google Search Console and Bing Webmaster Tools.
As you have been interacting with your followers you are more likely to get your content shown to your followers. However, you do need to add value and not just add – “here is my new blog post”.
Describe how this post can help your followers and what value it offers. Ask them a question so that it encourages them to comment. If they share and you see the notification, thank them. Social media is all about interaction.
Create pins relating to earlier posts, once amended and pin them over time as well.
Merge posts that cover the same topic and redirect the discarded post.
As I wrote to sell rather than help, I have many posts that basically are covering the same topic but using different keywords. Some of these may be able to remain with slightly reworded content but others will need to be merged. As there may be links coming back to my blog, the discarded posts need to have a redirect which can be done through a plugin. The search engines do not like links to a website that goes nowhere.
I have a link checker and need to check daily all my posts to ensure that the links are working. As I redo every post, I will ensure that internal links are added where appropriate to do so to help with SEO.
Redirect any posts that simply cannot be resuscitated.
I have some posts that are only a few hundred words, are completely unrelated to my niche and just plain embarrassing. These do need to be deleted and the redirect added.
Continue with research and writing of new posts.
Just because we refresh our old content and spend a lot of time and energy doing so, it does not mean that we can completely forget to post new content.
In an earlier post, I spoke about my treasure chest of blog ideas. This will help me with post ideas so that I can move forward at the same time. This time, however, I will be applying all the correct SEO requirements, doing proper keyword research and making sure that I am considering user experience.
What is a keyword – my treasure chest of ideas.
Start working on Video and adding to earlier posts where relevant.
Working on adding video to the blog also means making a YouTube channel. This is a huge task on its own and needs to be done later rather than sooner.
Trying to add this without getting the blog in some sort of order would be too overwhelming, but moving forward over the next couple of years it WILL need to be done.
At that time, a video clip where it is relevant can be applied to all previous posts to add extra SEO to both the post and the blog.
Creating a blog is not a get-rich-quick scheme but I underestimated the time and effort that I would need to put in to learn and apply the lessons correctly.
I hope that my mistakes will save you a lot of time and effort. I still believe that if we apply ourselves and ensure that everything that we do within our blog is designed to offer the best user experience, we will one day be successful.
I am very thankful for the education I have received from Wealthy Affiliate. I believe this website is the secret to growing this blog. I have started to earn money from my blog and affiliate promotions and now have the mindset to live and breathe my online journey.