Free Stuff Online – Why do people seek freebies?

Most people at some stage will be looking for free stuff online. Often freebie seekers are people just beginning their journey.

Consider the reasons people may seek free online offers before passing judgment.

Who looks for Free Stuff Online?

There are many reasons people may seek free options.

  • People are just looking for information that won’t cost them an arm and a leg.
  • Some people may have purchased other products and can’t afford to buy everything making them much more selective.
  • The budget does not allow for any purchases at this time.
  • Others may be looking for leaders that will guide them on their journey and offer the best value for free. This can often lead to a relationship and a later purchase.

When it suits marketers to do so, they offer ‘freebies’ to entice people to join their mailing list. Free information can be found on websites to encourage people to click on affiliate links and buy the products recommended, or to purchase the author’s products.

If people choose not to click on website links or buy products offered within email campaigns ask yourself why this may be the case.

Consider this, if people take the time to read the content then perhaps they just haven’t been convinced that you are genuinely trying to help them, or the time is not quite right for them to take action.

Customers don’t care about you and what you want, however, they do care about what value you can offer them. They will leave your business or blog, their town, and even their country if a better life opportunity awaits.

We, in turn, need to think about what our customers want and not about what we want.

Company stories and statements along with all that feel-good teamwork mumbo jumbo are for the staff,  not the customers. We must remember to always think like a customer.

When you visit a grocer, as a customer, the quality and price of the product is the most important thing most people look for.  We tend not to buy expensive poor quality products or products that we don’t like.

Why should online or email products be any different?

When judging freebie seekers, consider whether you have their best interests at heart or your best interests.

How can we show value?

I try to take this thought with me when I think about my blog and my social media profiles. A potential customer is looking for value.

Free stuff will always offer the customer value, as long as it is true and helpful to them. Delivering free valuable information is likely to keep you in the sight of potential customers and if you give up on them, they are likely to give up on you.

I often hear comments from online marketers about some people just wanting all the free stuff. They don’t consider these people as potential future customers.

I once received an email at the end of a long sequence of tips and ‘buy me offers’ that said something along the lines of ” I have given you lots of free stuff and as you haven’t purchased anything I feel I have nothing further to offer you, so thank you and goodbye”.

Did this marketer offer value or were they just all about selling? What if I wasn’t quite in a financial position to purchase the product or the offer wasn’t just right?

Many people do take their time deliberating before making a purchasing decision.

It is important to think about always being in the sight of a customer when they suddenly need our product or service.

This is the reason big companies, such as fast-food chains, constantly advertise even though we all know what their products are. They are keeping themselves in our sight, gently reminding us that they have something we may need to help us or make us feel good.

Consider freebies as an inexpensive means of advertising to keep yourself within the sight of potential customers.

Often online marketers tend to think about making the sale and forget about always offering value. If people have not unsubscribed from your email list and are still downloading the free stuff, then they are still in the market in my opinion. They are still looking.

Patience is often rewarded

I once spent an hour helping someone without expecting a sale. They needed a product that I could not supply them but I still told them how to solve their problem with someone else’s product.

Twelve months later they approached me thanking me for my previous help and they now needed the product I sold. Patience and value are virtues we all need to consider.

I’m not saying don’t make sales pitches, we all need to eat.

I do believe that freebie seekers are still potential customers.

You may need to present your offer or product in a completely different way. Keep yourself in their vision and always remind them that you can solve a problem, or make them happier.

If you find the right trigger and it can make all the difference. Think outside the box.

Considering starting an email marketing campaign? Have you considered the purpose of creating an email list and the style of content you could write?

An email campaign will attract freebie seekers, yet they say the money is ‘in the List’. I consider the list as a means of communication.

Check out my post on email marketing, and consider your options.

KerryAnn

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