How to Make images for Pinterest and Improving your photos.
Images are the mainstay of your Pinterest marketing strategy. This can be the traditional photo or an infographic poster. We need to ensure that when we make images for Pinterest we produce something that will make our Pinterest page look good and these images need to be something that others want to share.
I recommend that you go through your existing photos and edit them. Most of us over the years have taken photos of animals, buildings, plants, beaches, cars, landscapes and so much more. We can make use of these as we build our Pinterest page.
Having some photos of real life makes us look like a real person and not just another business trying to flog something.
Pinterest likes a portrait format around 600 pixels wide and 900 pixels deep. We can crop our existing photos to size using editing software. We can take out the extras in a photo and focus on just the subject so that our photo looks good.
When we make infographics for Pinterest within the free version of Canva we can use a Pinterest template to ensure we have the optimal size to help our image get traction.
Change the aspect of your photo.
In an earlier blog post, I showed how you can turn a landscape photo into a couple of different portrait photos so that you can increase the number of your stock photos. I use the free version of Ribbet to easily do this. Add to a folder on your desktop and save your edited photo to this for easy retrieval when ready to post.
I try to spend an hour every couple of days preparing my photos so that at any time I have ready to go content that I can use across all the social media profiles, as well as my blog. I have a folder for each platform and as I make images for Pinterest I add them to this folder. If they are suitable to be used on other platforms, I simply copy and paste a copy on the desktop and move this to another folder prior to placing in the Pinterest folder.
I often put my blog address on my photos because I figure that if anyone sees my pictures shared by someone else, they will see the originator and hopefully check out my website.
Name your image
It is important to remember that your image’s name will be seen by the search engine. If they see JPG1234 copy 2, it does not explain the photo. If they see yellow rose it will improve your credibility. As we start to use the photos from our folders, it is important that we change the name of the photo before we upload it. It only takes a moment to prepare the image before posting but it will make a huge difference to the overall effect.
Check your analytics
Go through your Pinterest analytics. You will see how many people see and share your personally posted photos and infographics. This will give you an idea of how your posts are performing and whether people are sharing. If you find something that gets shared, then try to emulate the same style.
Keep your Pinterest profile looking good by ensuring that good content is on your banner at the top. You can move photos to and from this board at any time. Keep the better-performing ones at the top.
Check your Pinterest analytics fortnightly and see which boards are attracting the most views and repins. This will help you analyze your audience’s preferences.
We don’t need to be professional photographers, but we can edit our photos to improve them as shown above. Don’t make the mistake I did and be lazy.
When I first started, I failed to follow these instructions and as a result, it took some time for my profiles to take off. Since making the changes, including the profile changes, I have seen a great increase in followers as well as some traffic to my blog from social media.
Small steps, but I have been getting results. I had not been getting any traffic to my blog in the past and I am now getting constant traffic. Only one or two people a day but traffic every day. It all starts with that first step.
I trust you will find this information helpful. Please feel free to leave a comment below if you need any further help as you make images for Pinterest.