How to pin and what should you write in the description?
Now you have your profile all set up as described in my previous blog, plus some board topics. We now need to add some pins to these boards. Pins can be photographs, infographics. (written boards), or a combination of both.
You can pin your own content or repin content from within Pinterest or elsewhere on the web. If a website has a Pinterest button to share, then it is OK to share that pin. You do not, however, copy and paste any content as this breaches copy write.
The big question now is, What do I pin?
To start, you can go to your home page and look at pins recommended to you, or you can think of a topic and search by name. If you were able to choose topics in your set up that relate to your business content, these topics should come up in the feed.
The pins that come up at the top are most likely top-ranked pins and have good interaction or are from large Pinterest profiles. This is generally why they are ranked so high.
Look at every pin and make sure that it is good. If it has no description, add your own with description and hashtags. Do not add your website or steal the pin. Ensure you simply improve the description.
The object should be to pin quality rather than quantity. Good pins attract people, rubbish pins turn people away. Whilst you are building, it may best to repin other content and a little of your own, however, I believe that as time goes by you are best pinning 50 to 80% of your own content. Pinterest does like you to pin new content. However, it is best to make sure that your content is good quality, so don’t stress too much as you start. Think Quality, not quantity and concentrate on building your Pinterest profile, rather than sourcing customers.
If you are a business profile with a product, then you may choose to pin 100% of your own product, unless it is in the marketplace and others have photos showing your product in use. An example of this could be a car manufacturer. People may have posted pins of their new car (your brand).
When looking to a pin that links to a website, read it and ensure that the content is good. If so, then repin from the website itself. This makes Pinterest think you are pinning an original pin which is what it likes. The website URL will come up acknowledging where the content came from.
When promoting a product, try not to sell all the time. Mix it up. This could be some posts about product information, the product in use, information about the problem it solves as well as simple photos of the product. Send greetings and pin inspirational saying with your product in the background.
This could be a physical product or a website where your product is you, your logo or simply your website.
When finding content to add from outside the Pinterest website, look for a pin share button. This has been put there by the website owner, so gives permission to share within Pinterest. If there is no share button, move on, never copy and paste photos or content, as I said before, this is a breach of copyright.
If the link goes to a different website, do not repost. You do not want junk pins.
When adding a pin from your own blog post, or website, add it to your most relevant board first, then to your blog board, then to group boards if you are a member. Make the descriptions slightly different so that it looks like more than one pin.
You must be careful when repining your own content that you do not spam. Add extra pictures or infographics to your blog or content page and pin separately with different descriptions. You may continue to pin the same content, but space it weeks apart so that you are not spamming the feed with multiple copies of your content.
Keep your boards filled with good content that people enjoy. Remove poor performing pins to a private folder.
Try to be a little different in your photos. A slightly different angle or different lighting may catch the eye of your viewer.
What description should I write?
It is best to write a reasonable description of the pin. What the item is, the location if relevant, what the item may be used for and some keywords. Keywords are simply words that people may search for when looking for your content. A couple of hashtags can also be added as these are now searchable in Pinterest.
If you are adding repeat content, make sure your descriptions are slightly different so that you do not spam. Spam can simply be a duplicate pin. It is not necessarily annoying rubbish pins.
When do you pin?
Many people say that you need to pin regularly throughout the day and night. However, I have found that I get just as many, if not more, followers during the night (whilst I am sleeping and not pinning) as I do during the day. People are finding me whilst I am asleep.
It is important that you spend time on the platform so that Pinterest sees you are an active member. Later once you have built your profile, you may consider a program to send out your pins on a regular basis so that your fans will be more likely to see your posts at the top of their following tab when they first log in.
Actions I have taken
I decided to concentrate on setting my account up properly, and now that I have made inroads into this, I can move to create my own content and post it to my Pinterest account.
I believe that there is plenty to be done first before you start worrying about spending time trying to create your own good content. Add a couple of photos, preferably portrait rather than landscape, save other people’s pins, carefully checked, where they are on the same board topic and ensure your account is set up and looking professional.
Pinterest must see you as being active, so click through and read further. Pinterest likes you to spend time on their platform, comment and interact with pins, rather than just re-share them.
If you already have an account and that you wish to improve, you can change your existing profile and improve it. You can edit your profile and edit your board name and descriptions as mentioned in the previous post.
You can also organize your pins and move them to merge into better-described boards. I have a shoe board and a fashion board and I have taken the shoe pins out of the fashion board and moved them to the shoe board.
If you have boards that are not relevant, you can archive them and the pins or you can move the pins to other boards and delete the empty board.
If you have pins already and they are not good, you can move them to a private board so that they can no longer be seen on your profile. Then archive that board. It is better to have archived boards than private boards that you no longer post to.
My results to date
I have only just started using these tactics and have seen a great increase in followers already. I have gone from getting 10-15 followers, to up to 50 or more a day. It has been a great increase without posting more content than usual. The days that I spend a lot of time on Pinterest are the days that the follower numbers increase.
In two months, I went from 1000 followers to over 2400. My viewers went from under 5000 to 18000. This has just been by improving my profile and board descriptions and spending a little time on Pinterest.
In the last month, however, I have increased the followers to over 3100 and the viewers have almost doubled to over 32,000. Viewers only means my posts have been placed in front of someone when they log on, it does not mean that they have clicked through and read a post or repined it. I do believe, however, that it does increase my chances of having a pin attract the attention of a potential fan.
My own pins have been limited and I am now working towards adding multiple infographics to my website and promoting my blog posts so that I can begin to get clicks to my website.
My next task will also be going through my entire photo library and cropping photos to make them suitable for Pinterest. I will also add my website to each photo so that if it is shared, my website details will be shared as well.
As I continue, I will be detailing my actions in a later blog post.
I hope that this information will help you build your profile quickly and we can both get our Pinterest accounts up and running successfully. If you have any questions, please feel free to ask them below.