I have been trying to build my social media following and found I was jumping online, liking posts, sharing and making comments. At the same time, I would follow people and automatically follow back my followers.
Then I sat back and thought. If any of those people were trying to interact with me, I was not a good follower and, as I was not interacting with individuals there was not much chance that I would ever really read a post and become a customer, blog reader, or fan. I had no idea what their profile was really all about.
So why am I attempting to build a social media audience just like that?. Followers not Fans. I have not been searching for people who want to hear what I have to say, whether or not they actually agree with me. I feel like a rock and roll singer playing to a classical music audience. They just turn down the volume or flip to the next song.
So what have I been doing wrong? I have so many people who just follow and when I follow back, they unfollow. These people will never be fans so how do I try to target individuals who have smaller profiles that only follow people or topics that interest them personally? That is the $64,000 question.
This month I have simply followed back to try to keep some interaction and added a few generic posts. I feel that it is important to follow back out of courtesy. The platforms only show your content to a certain number of followers, but if both parties interact with each other than I believe they will show more posts in each feed.
I was watching a YouTube video and the presenter made the comment ‘people don’t care about you, they care about what keeps them happy’. As I am trying to target real people and turn them into fans, this made perfect sense.
Therefore, behind the scenes, I have been working on how to change and improve my profiles and content.
I have been editing photos in my photo album as well as taking more photos. I have been learning more by listening to ideas on YouTube and adapting them with my ‘fan’ idea and generally doing some soul-searching about what I expect to achieve from my social media profiles.
I am attempting to improve my profile so that when people do view my profile, as opposed to simply liking or commenting on a post, they will find me as a real and interesting person. This is a work in progress and I plan to write a blog post to add to each profile so that when people look at it they can find more information rather than just a few characters in the bio.
This is all a work in progress. I am trying to work out what I can offer fans on each profile and how best to provide good quality content with appropriate descriptions and hashtags.
I have been unfollowing those who have unfollowed me, very slowly. These people will never convert to fans, so why bother following them. I only unfollow 50 people at a time, 2 to 3 times a day maximum. My ratios are getting back on track and I can start to interact with people who I hope will become and remain fans.
For Twitter, I use Unfollowspy. The Pinterest app I use is pinfollow.net. Both of these are for use on PC. For Instagram I use the android based UnFollow app.
At the moment, my profiles are still growing and my monthly update is as follows
Facebook – 1577 friends.
Google+ 134 followers
Twitter – 3271 followers
Instagram – varies but is around 450 followers
Pinterest – currently at 1090 followers.
Note, I have said followers. I still have to convert these people into fans.
I have come to the conclusion that it is better to have 1000 fans rather than one million followers who simply do not care about you.