Social Media a Major rethink..
I have been trying to build my social media following and found I was jumping online, liking posts, sharing and making comments. At the same time, I would follow people and automatically follow back my followers.
Then I sat back and thought. If any of those people were trying to interact with me, I was not a good follower and, as I was not interacting with individuals there was not much chance that I would ever really read a post and become a customer, blog reader, or fan. I had no idea what their profile was really all about.
So why am I attempting to build a social media audience just like that?.
I have been attracting followers, not Fans. I have not been searching for people who want to hear what I have to say, whether or not they actually agree with me. I feel like a rock and roll singer playing to a classical music audience. They just t urn down the volume or flip to the next song.
So what have I been doing wrong?
I have so many people who follow and when I follow back, they unfollow. These people will never be fans so how do I try to target individuals who have smaller profiles that only follow people or topics that interest them personally? That is the $64,000 question.
Many of these people as just bots. Or, at least they act like them. They follow, unfollow and try to build their own profile without seeing what their followers are all about.
This month I have simply followed back to try to keep some interaction and added a few generic posts. I feel that it is important to follow back out of courtesy. The platforms only show your content to a certain number of followers, but if both parties interact with each other than I believe they will show more posts in each feed.
I was watching a YouTube video and the presenter made the comment ‘people don’t care about you, they care about what keeps them happy’. As I am trying to target real people and turn them into fans, this made perfect sense.
Changing my profile look
Therefore, behind the scenes, I have been working on how to change and improve my profiles and content.
I have been editing photos in my photo album as well as taking more photos. I have been learning more by listening to ideas on YouTube and adapting them with my ‘fan’ idea and generally doing some soul-searching about what I expect to achieve from my social media profiles.
I am attempting to improve my profile so that when people do view my profile, as opposed to simply liking or commenting on a post, they will find me as a real and interesting person. This is a work in progress and I plan to write a blog post to add to each profile so that when people look at it they can find more information rather than just a few characters in the bio.
This is all a work in progress. I am trying to work out what I can offer fans on each profile and how best to provide good quality content with appropriate descriptions and hashtags.
Unfollowing the unfollowers.
I have been unfollowing those who have unfollowed me, very slowly. These people will never convert to fans, so why bother following them. I only unfollow 50 people at a time, 2 to 3 times a day maximum. My ratios are getting back on track and I can start to interact with people who I hope will become and remain fans.
For Twitter, I use Unfollowspy. The Pinterest app I use is pinfollow.net. Both of these are for use on PC. For Instagram, I use the android based UnFollow app.
At the moment, my profiles are still growing and my monthly update is as follows
Facebook – 1577 friends.
Google+ 134 followers
Twitter – 3271 followers
Instagram – varies but is around 450 followers
Pinterest – currently at 1090 followers.
Note, I have said followers. I still have to convert these people into fans.
I have come to the conclusion that it is better to have 1000 fans rather than one million followers who simply do not care about you.