What is a keyword? A keyword is a word or phrase that people search for when trying to find information online.
As I was reworking my Wealthy Affiliate training course – the basic free course – I did an exercise that I failed to do before. This was to work through keyword research. When I did the exercise I found that people were not searching for Website building – but rather ‘build a website’, and ‘How to build a website’. Sometimes what we think the main keyword we are aiming for should be, is not what other people are searching for. I often find this myself when I am searching for a product or service and himself comes along and adds a word or changes the structure of the phrase and bingo a completely different result.
I often find this myself when I am searching for a product or service and himself comes along and adds a word or changes the structure of the phrase and bingo a completely different result. Through research you can find out what others type into the search bar rather than what you would do.
As a free member of Wealthy Affiliate (affiliate link) you have access to 30 keyword searches which is quite a lot to get you going, especially if you target a main word rather than a longer tail. ie ‘Diet’ rather than ‘low fat diet’. However, if your website is all about low fat diets only, then low fat diet is better than a longer term such as ‘low fat diet plan’.
There are also free keyword search tools available that allow you a few free searches prior to having to join and pay. This should be enough though to get you up and running without great expense.
The premium membership has a free keyword tool which is what I have used to discover just how badly I had performed with my keyword targeting. These searches will give you a range of word combinations to try and determine keywords to write your posts about.
So back to the drawing board. I have reworded all my previous posts to rephrase the sentences and tags so that when people type the search ‘their way’ and not ‘my way’, hopefully Google will say “hey KerryAnn says this….” well that would be nice but hopefully I may join the ranks on some searches that I am not currently qualifying for.
I remember watching a webinar that recommended that you target a reasonably long keyword that had some major words in it and if you get plenty of traffic, you will often get ranked higher for the shorter terms. For example “healthy food and living for teenagers” may get you also ranked for healthy food much sooner than if you just targeted healthy food. Whether this is true or not is hard to prove, however it is worth a try. The secret, of course, is to get traffic for your website because without traffic and interaction with others it is harder to get ranking.
hope this helps