What is a keyword? How can knowing this help me?
A keyword is a word or phrase that people search for when trying to find information online. Knowing what people are searching for online will help website owners to create content that answers the search query.
In this post I will show you how I research keywords and how to use them to improve the value of your website to search users. The term ‘user experience’ is being suggested as the best tool for website owners. Find out what people are asking and answer that question.
Phrases may be worded differently
As I was reworking my Wealthy Affiliate training course – in the basic free section – I did an exercise that I failed to do previously. Good keyword research.
When I did the course task I found that people were not searching for Website building, as my post was titled, but rather ‘build a website’, and ‘How to create a website’.
Keyword research gives us the opportunity to write content around the words people search for. By making small changes to content titles you can write similar, not duplicate, content at different times and try to rank in the search results for different sentence structures.
Sometimes what we think the main keyword we are aiming for should be, is not what other people are searching for. This is why keyword research can make it more likely that is content is found online.
Different keyword phrases means different search results.
I often find when I am searching for a product or service and himself comes along and changes the structure of the phrase and a completely different result is given.
Whilst the search engines are understanding synonyms more and will often interpret similar phrases, as well as complete the sentence so that it is grammatically correct, we shouldn’t use phrases that are too similar.
Instead, we should write our content around a variety of phrase structures.
How to …, A beginners guide to …, Tips to … can be keywords and post titles about the same topic.
With voice search becoming more popular longer phrases are now being spoken into search and these long keyword phrases can make a good option for the results page.
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Through research, you can find out what others type or speak into the search bar rather than what you would do.
This lesson in the free section of Wealth Affiliate describes keyword research.
Keyword Tools – a means to research information
As a free member of Wealthy Affiliate, you have access to the free version of Jaaxy Keyword Tool allowing you 30 keyword searches which is quite a lot to get you going, especially if you target a few and consider all the variations given.
This means searching ‘ low-fat Diet’ rather than ‘what to eat on a low-fat diet’. Then you can search further for things like ‘low-fat diet plan’. This will give you topics to consider.
There are also other free keyword search tools available on the internet that allow you a few free searches prior to having to join and pay.
Jaaxy, I feel, should be enough though to get you up and running without the hassle of trying to navigate through many different websites.
Even if you chose not to join Wealthy Affiliate, you can still sign up for free and have access to 30 free keyword searches. You can find more details here Jaaxy Keyword Tool.
Need more help with keyword research?
Jaaxy has a couple of different memberships should you decide to use this as a tool for awesome keyword research. You can find more information on the membership of this keyword research tool here.
This keyword tool has some other features in its lite version, which are available to premium (paid) Wealthy Affiliate members and other features which are available if you wish to use this tool to fully research keywords thoroughly.
The Jaaxy Lite free keyword research that is part of the premium membership is what I have used to discover just how badly I had performed with my keyword targeting. These searches will give you a range of word combinations to try and determine keywords to write your posts about.
This Lite version also gives you other features such as analysis of your keyword ranking in the search engines and unlimited keyword searches.
Other options for free keyword tools.
There is a free keyword tool released by Neil Patel called Ubersuggest. I also use this for keyword research. I like Jaaxy easier as I can save lists easily, but Ubersuggest is good and it is free. You can also search by country and by a domain name.
What value can I get out of keyword research?
Now that I have done some further research using Jaaxy it is back to the drawing board. Armed with better keyword titles I can update my post headings to reflect better-worded search terms.
I have reworded this and all my previous posts to rephrase the sentences and tags so that when people type the search ‘their way’ and not ‘my way’, hopefully Google will say “hey KerryAnn says this….” well that would be nice but hopefully I may join the ranks on some searches that I am not currently qualifying for.
Should you target large traffic shorter keywords?
I remember watching a webinar that recommended that you target a reasonably long keyword that had some major words in it and if you get plenty of traffic, you will often get ranked higher for the shorter terms.
For example “healthy food and living for teenagers” may get you also ranked for healthy food much sooner than if you just targeted healthy food. Some people are claiming that this works guided by their findings within Google Search Analytics. However, with speech search, I believe a longer keyword searcher is more likely to be a buyer.
Found Keywords but don’t know where to go next?
Now that you have keywords, you know what people are searching for in your niche, what do you do with that information?
Firstly you write content based on the angle the keyword targets.
“How to create a blog post” could tell different website styles you can use to set up your blog, host it and provide content. Whereas “A beginners guide to creating a blog post” gives similar information but is targeted at explaining everything from a newbie point of view. “Tips to start a blog post” could be more of a bullet point step by step guide of the steps required. Similar information, but different angles.
Each post would have similar content but worded slightly differently and you have, through keyword research, 3 answers for people depending on how they inquire through search.
Secondly, you need traffic and you need people to stay and read the content. People need to spend time on your post once they arrive. If they immediately hit the back button it will appear that your content is not good, or does not answer the search query.
First impressions count.
Traffic – we want visitors to our website.
The secret, of course, is to get traffic for your website because without traffic and interaction with others it is harder to get the search engines to consider you. It is important that you promote your content to others through social media as it shows the search engines that people are seeing you.
Quality Content is Key
Keywords, whilst recommended in the heading and once or twice in the post are believed to be a general topic tag rather than an exact word match as they were in the past. Placing your keyword many times throughout the content is only good if it makes sense to do so. Keyword stuffing is not good.
Many people now recommend that your content reflect the subject of your title (keyword) rather than trying to write wording that repeats or varies the keyword. Search engines are becoming more intelligent all the time and we need to respect them and provide quality content.
I hope this helps you to understand why keyword research is so important. Please leave a comment below if you can any questions and I would love it if you would follow me on social media and share my posts.