What is a keyword?
A keyword is a word or phrase that people search for when trying to find information online.
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As I was reworking my Wealthy Affiliate training course – the basic free course – I did an exercise that I failed to do before.
This was to work through keyword research.
When I did the exercise I found that people were not searching for Website building – but rather ‘build a website’, and ‘How to build a website’.
Sometimes what we think the main keyword we are aiming for should be, is not what other people are searching for. This is how keyword research can make all the different to being found online.
I often find this happens myself when I am searching for a product or service and himself comes along and adds a word or changes the structure of the phrase and bingo a completely different result.
Through research, you can find out what others type into the search bar rather than what you would do.
This lesson in the free section of Wealth Affiliate describes keyword research.
As a free member of Wealthy Affiliate, you have access to the free version of Jaaxy allowing you 30 keyword searches which is quite a lot to get you going, especially if you target the main words rather than a very long tail.
This means searching ‘ low-fat Diet’ rather than ‘what to eat on a low-fat diet’. Then you can search further for things like ‘low-fat diet plan’.
There are also free keyword search tools available on the internet that allow you a few free searches prior to having to join and pay.
The Wealthy Affiliate one, which is called Jaaxy, I feel, should be enough though to get you up and running without the hassle of trying to navigate through many different websites.
You can find details on this keyword tool here. Even if you chose not to join Wealthy Affiliate, you can still sign up for free and have access to 30 free keyword searches a month. You can find more details here Jaaxy Keyword Tool.
Need more help with keyword research?
Jaaxy has a couple of different memberships should you decide to use this as a tool for awesome keyword research. You can find more information on the membership of this keyword research tool here.
This keyword tool has some other features in its lite version, which are available to premium (paid) Wealthy Affiliate members and other features which are available if you wish to use this tool to fully research keywords thoroughly.
The Jaaxy Lite free keyword research that is part of my membership is what I have used to discover just how badly I had performed with my keyword targeting. These searches will give you a range of word combinations to try and determine keywords to write your posts about.
This Lite version also gives you other features such as analysis of your keyword ranking in the search engines.
What value can I get out of keyword research?
Now that I have done some further research using Jaaxy it is back to the drawing board.
I have reworded all my previous posts to rephrase the sentences and tags so that when people type the search ‘their way’ and not ‘my way’, hopefully Google will say “hey KerryAnn says this….” well that would be nice but hopefully I may join the ranks on some searches that I am not currently qualifying for.
I remember watching a webinar that recommended that you target a reasonably long keyword that had some major words in it and if you get plenty of traffic, you will often get ranked higher for the shorter terms.
For example “healthy food and living for teenagers” may get you also ranked for healthy food much sooner than if you just targeted healthy food. Whether this is true or not is hard to prove, however it is worth a try.
The secret, of course, is to get traffic for your website because without traffic and interaction with others it is harder to get the search engines to consider you.
I hope this helps you to understand why keyword research is so important. Please leave a comment below if you can any questions and I would love it if you would follow me on social media and share my posts.