My Pinterest following has now surpassed 5000 and is growing quickly.
So What and who is Pinterest Good For?
I believe that Pinterest is good for anyone who finds it more difficult to visualize written content.
As Pinterest is a platform that shows content with images, this is helpful for these people.
Pinterest is great for ordinary people just looking for ideas across a broad range of topics.
Maybe a recipe or the evening meal, or perhaps ideas for a new hairstyle.
Anything that can be shown in photos to help visualize an end result can probably be found in Pinterest
Pinterest is also good for anyone who wants to build a business. It is a wonderful marketing tool.
Having the ability to showcase product enables potential customers to see what they can expect. Many images of a product will enable a potential customer to get a feel for it.
Pinterest also enables online businesses, such as bloggers, to reach out to people that they may not otherwise be able to reach. Search engines do not always give us the answer we are looking for when we type something in the search bar. This is because there are so many ways to say something. Searching within Pinterest can lead to images being shown and considered much quicker than scrolling through pages of irrelevant information in the search results.
How do I improve my Pinterest profile?
I use Pinterest as a marketer and I wrote a series of blog posts outlining the steps I have taken to build my profile, improve my descriptions and boards, worked out how and what to pin, improved my images and pointed to the strategies I am taking to build my profile. These steps quickly built my Pinterest following to over 5000 and my unique monthly views quickly reached 200,000.
I have been testing rather than building to try and ascertain whether minimal posting would affect my numbers. I have found that it does make a huge difference.
If you want some information on steps to build your blog, here is a link to my first blog post, What is a Pinterest Profile? This will open in a new tab.
What happens when I reduce the number of pins posted?
For a week, over Christmas and New Year I spent time with my family and only pinned around half a dozen pins once or twice a day, and started following around 100 people a day.
Each morning I woke up to around 40 new followers and some follow backs.
Not a bad result for around 20 minutes of work a day.
Time does matter.
If I spent a lot more time on the platform and pinned continuously, as well as followed 100 people every hour then I do believe I could increase my followers ten-fold. However, I do have a life and Pinterest, as wonderful as it is, is just one method I use to build my online business. I cannot step away from all the other tasks including writing posts, to build followers. I need to find a balance.
Pinning, or repining other people’s, content in larger numbers will increase monthly unique viewers. This just means that our pins have been eyeballed in peoples’ home feed. It does not mean that people will click through to your website or are even possible customers.
However, the more eyeballs that view your pins, the more chance you have of attracting the attention of possible customers. It is the reason why I believe that building followers can only help you to increase your advertising reach.
However, I now pin only my own content. The reason behind this is that even if I have a photo unrelated to my niche if it has my website in the pin then people may choose to visit my website to find out more about me.
Pinning other people’s content will not do that and therefore I do not repin just for the sake of it. I appreciate that in the beginning, it may be necessary to build your profile, but not as a long term strategy. Having said that, if I find content that I feel is especially helpful to my viewers then I will repin it.
How to send people to your website.
I ensure that my website and related hashtags are on my picture’s description. When you upload from your website, your website is automatically loaded and the pin with say “read more” (on
However, a picture from your photo album is simply a picture and the website will just upload a series of numbers ending in jpg.
You can edit this and add your website to the pin. This will cause the Visit button to be added on phone, and website to be added on a desktop.
Now when people click on this they will click straight through to your website.
You can make this your home page or a blog post page, depending on the relevance of the photo. If the photo is unrelated to a particular post keyword, or topic then I will add my home page so that people can discover who I am and what I am about.
If you are careful and let people know where clicking could take them, you could send them to a landing page on your website, offering more information or encouraging people to leave an email address in exchange for a downloadable product. It gives you some options rather than just pinning images directly from your website.
There may be times that you send people to an affiliate marketing product, but you must state it in your description and add the hashtag #affiliate. Users must be aware that they are following an affiliate link.
Pinterest does allow this now, but some platforms do not. You must take care if using this method.
You need to ensure that the product is related to the same content as your image and ensure that you don’t use images that you don’t have the right to use. You don’t want people to complain and report your image as spam.
Whenever you send someone to a product through an affiliate link, you must make sure that you advise them that this is the case. It is the law.
Scheduling Tools for ultra-busy people
Many bloggers will recommend Tailwind as a means of growth. What I understand happens is two-fold.
Firstly, you schedule your posts so that they are spaced out during the day. I do believe that this will save you some time, however, you still need to prepare the image and description. The advantage would be that you won’t need to log on so often during the day to get your pins eyeballed.
The other advantage of Tailwind is that members join what are called tribes. These are people who have profiles in a similar niche. Each member will repin content contributed by other members and have the favour returned. This is not a bad theory, but I imagine it is as time-consuming just as spending the time on the platform yourself if.
I have at this point in time, not used any automated tools.
Pinterest will reward you.
I do believe that Pinterest rewards you for spending time on the platform yourself, looking at other people pins, following to their website and back again and finding images to pin from within.
Pinterest also likes new content so pinning directly from external websites or photo albums is good.
When I was originally building my profile, I found that on the days I spent considerable time pining and reading content, I got quite a lot of new followers overnight and my monthly unique viewers would increase. For a new account, this was very good.
On the days when I was unable to post so much, my followers dropped. At this time, I was following random people and boards hoping to encourage them to return the favour but I was not targeting followers.
I mentioned earlier that I was finding around 100 people a day to follow, and some were following back. I was targeting followers in the make money online niche. I was searching in the home search bar by topics around this niche.
For example, I would type in MakeMoneyOnline and look for group boards, or boards with a lot of pins. I would go to the contributors of the board and if they had a larger following, I would follow their followers. Many people looking for specific information will follow profiles that have a large following.
These are people that I believe are interested in the topic Make Money Online. I did this through different niche areas found many will follow back.
What happens when you stop regular posting?
I found that when I stopped posting regularly I did get new followers, however my unique monthly viewers dropped dramatically. Over two months I went from 200,000 unique monthly viewers to around $10,000. I was posting around half a dozen pins a week. Obviously, you cannot maintain your Pinterest reach if you fail to pin. You can do so for short periods at a time, but not long term.
I will now start to spend some quality time on Pinterest again. I will start following some people, following back and pinning again at least once per day. My goal is one hour per day on Pinterest.
I will make this my Pinterest strategy in the future and will get back to you and record my success, or failure.
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