My Pinterest following has now surpassed 4000 and is growing quickly.
So What is Pinterest Good For?
I believe that Pinterest is good for anyone who finds it more difficult to visualize written content.
As Pinterest is a platform that shows with images, this is helpful for many people.
Pinterest is also good for anyone who wants to build a business.
Having the ability to showcase product enables potential customers to see what they can expect. Many images of a product will enable a potential customer to get a feel for it.
Pinterest also enables online businesses, such as bloggers, to reach out to people that they may not otherwise be able to reach. Search engines do not always give us the answer we are looking for when we type something in the search bar. This is because there are so many ways to say something. Searching within Pinterest can lead to images being shown and considered much quicker than scrolling through pages of irrelevant information in search.
This is why I love Pinterest as a user.
I also use Pinterest as a marketer and I wrote a series of blog posts outlining the steps I have taken to build my profile, improve my descriptions and boards, worked out how and what to pin, improved my images and pointed to the strategies I am taking to build my profile.
My posts and my blog may contain affiliate links. If you click on a link and make a purchase I may receive a small commission at no extra cost to you. You can see full details on my Affiliate Disclosure page.
Here is a link to the first blog post, What is a Pinterest Profile? This will open in a new tab.
What happens when I reduce the number of pins posted?
For the past week, as it has been and New Year and I have spent time with my family, I have only been pinning around half a dozen pins once or twice a day, as well as following around 100 people a day.
Each morning I wake up to around 40 new followers and about the same amount of follow backs.
Not a bad result for around 20 minutes of work a day.
Time does matter.
If I spent a lot more time on the platform and pinned continuously, as well as followed 100 people every hour then I do believe I could increase my followers ten-fold. However, I do have a life and Pinterest, as wonderful as it is, is just one method I used to build my online business. I cannot step away from all the other tasks including writing posts, to build followers. I will start to add this to my marketing strategy as I move forward.
Pinning, or repining other people’s, content in larger numbers will increase monthly viewers. This just means that our pins have been eyeballed in peoples’ home feed. It does not mean that people will click through to your website or are even possible customers.
However, the more eyeballs that view your pins, the more chance you have of attracting the attention of possible customers. It is the reason why I believe that building followers can only help you to increase your advertising reach.
For this reason, I try to pin more of my own content rather than other peoples.
How to send people to your website.
I ensure that my website and hashtag is on my picture’s description. When you upload from your website, your website is automatically loaded and the pin with say “read more” (on
However, a picture from your photo album is simply a picture and the website will just upload a series of numbers ending in jpg. You can edit this and add your website to the pin. This will cause the Visit button to be added on phone, and website to be added on a desktop. Now when people click on this they will click straight through to your website.
You can make this your home page or a blog post page, depending on the relevance of the photo. If the photo is unrelated to a particular post keyword, or topic then I will add my home page.
If you are careful and let people know where clicking could take them, you could send them to a landing page on your website, offering more information or encouraging people to leave an email address in exchange for a downloadable product. It gives you some options rather than just pinning images directly from your website.
There may be times that you send people to an affiliate marketing product, but you must state it in your description and add the hashtag #affiliate.
You need to ensure that the product is related to the same content as your image so that people don’t complain and report your image as spam.
Whenever you send someone to a product through an affiliate link, you must make sure that you advise them that this is the case. It is the law.
Scheduling Tools for ultra-busy people
Many bloggers will recommend Tailwind as a means of growth. What I understand happens is two-fold.
Firstly, you schedule your posts so that they are spaced out during the day. I don’t believe that this will save you a lot of time, as you still need to prepare the image and description. You will just not need to log on so often during the day to get your pins eyeballed.
The other advantage of Tailwind is that members join what are called tribes. These are people who have profiles in a similar niche. Each member will repin content contributed by other members and have the favour returned. This is not a bad theory, but I imagine it is as time-consuming just as spending the time on the platform yourself if.
I have at this point in time, not used any automated tools.
Pinterest will reward you.
I do believe that Pinterest rewards you for spending time on the platform yourself, finding images to pin from within as well as pinning directly from external websites or photo albums.
When I was originally building my profile, I found that on the days I spent considerable time pining and reading content, I got the most followers overnight.
On the days when I was unable to post so much, my followers dropped. At this time, I was following random people and boards hoping to encourage them to return the favour but I was not targeting followers.
I mentioned earlier that I was finding around 100 people a day to follow, and some were following back. I am now targeting followers in the make money online niche. I am searching in the home search bar by topics around this niche.
For example, I would type in MakeMoneyOnline and look for group boards, or boards with a lot of pins. I would go to the contributors of the board and if they had a larger following, I would follow their followers. Many people looking for specific information will follow profiles that have a large following.
These are people that I believe are interested in the topic MakeMoneyOnline. I do this through different niche areas and have found many will follow back.
I imagine that as I start to spend some quality time on Pinterest and follow 100 people each hour, that I will have a huge increase in numbers. If I can pin a couple of my own posts at the same time and one picture, then I should start to see the monthly viewers number increase dramatically as well.
I will make this my Pinterest strategy over the next few weeks, and will get back to you and record my success, or failure.
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