What makes a good Social Media Profile?
I tried to find as much information as I could about setting up a social media profile and the best tactics to make it look good.
In a recent post, I considered the question “What is a bot?” I discovered I was acting like an automated program and set about updating all my social media accounts.
I have spent some time improving all of my profiles so that I look like a real person, even though they do still need some work to make them look really spic. For now, though, I am confident that they look good enough to help attract potential followers.
The tips I found from across the web I have put together and added a couple of my own variables.
1. Profile picture. I have a picture that I use through all my social media, my blog, the about me of my books and on my author central profile on Amazon. It is generally recommended that you have a picture on your profile, as it makes you appear to be a real person and the same picture across all streams makes you recognizable.
2. Banner. Some social media platforms have room for a banner and I have a simple one which I also use on my websites. This banner showcases my interests so that anyone who sees my blog or profile can easily spot what I am all about. I believe that unless you catch the eye of a potential follower quickly, then you may lose the opportunity to impress. They may have found you by accident, but the further information could make them take a second look. I have recently upgraded the banner so that it is easy to read.
3. Bio. The bio on social media, with the exception of LinkedIn, is very limited. I have simply added a few keywords describing the topics I cover. This adds SEO to my profiles and I do not waste space by adding unimportant information such as “followback”.
4. Name. I use the same name in social media that I have on my blog. Again this makes everything sinc. In Pinterest, I also add a couple of topic keywords to also help SEO.
5. Website. I have verified my website with the social media platforms. I have linked, not to the homepage, but to a separate page for each social media account.
6. Where the website URL is not shown, as in Facebook, I have added to my bio a website page link dedicated to the platform. This means that instead of linking to my home page, the link leads to a page dedicated to information of my social media profile. The aim is to give people a better idea of what I am all about.
7. In Pinterest I have added board covers to my featured boards. I have showcased the board name and added some of my own original photos. This has added a great splash of colour and I believe has made my profile look a lot more professional. I will eventually do all of my boards in the same manner to improve my profile appearance even further.
I hope that it will give potential followers a better understanding of what posts they can expect from me and if they are interested then hopefully they will choose to follow. I am more interested in having people follow me who are interested in me, rather than numbers who never read my stuff. Fans, not followers.
I have added these pages to the social media heading on the front page of my blog so that if people are reading my blog, they can see what I do within social media and can choose to follow me through the social media icons within my website.
I trust that these tips will help me, and you, put together a profile that attracts genuine fans that benefit from our posts.
In order to become successful as an online business, we need to present ourselves in a professional manner and I believe that these tips will make a difference.