What to pin? Content is King.
As I have built my Pinterest profile, I have tried to build a profile that makes me look human.
I have a range of topics within my boards which will allow me to add affiliate products later. I personally believe this is better than having lots of boards all relating to the same niche. This is my personal opinion.
I also took a good look my own content and tried to work out what to pin so that I can entice people to follow me. I tried to find the best way to present myself as a blogger and influencer.
In earlier posts, I spoke about getting a Pinterest profile set up. Having your profile set up properly will help you as you move forward.
If you have not read them yet please start from the beginning so that this post makes more sense. Each link will open in a new tab so you can easily return to this page.
When starting off we need to build content so we look around Pinterest and find content from other members and add this to our boards. As previously mentioned we do need to check that the content is good and leads to a reputable website.
Sometimes a pin is simply a photograph and not attached to any website. This is the best type of pin to use as you begin to build your profile.
However, moving forward we want to build ourselves as a brand.
We need to provide good quality content, always, to attract customers.
As mentioned in my last post regarding images, I have been editing photos and making infographics to ensure that I have quality pins.
I have also been spending time every couple of days putting these images into a folder on my desktop ready to go.
When this number is sufficient, I will slowly be increasing the number of my own pins and reduce the component from other people’s pins.
Having a greater number of my own pins should mean if the quality is good enough, that others will repin them as they are looking at building and growing their own Pinterest boards. This will show Pinterest that I have pins that people like and hopefully they will recommend me to others.
As we build our pins we need to look at some boards that we can turn them into an income producing source or website traffic building source.
We need some particular boards that relate to the topics of our website or products that we will sell. This could be our own product or an affiliate product. We need to ensure that the content we add to these boards will only be our own as we move forward.
My blog is a lifestyle blog about making money online, travel and life as a nomad. The boards that I am targeting in this manner include Pinterest tips, social media, make money online and
I am also slowly adding more related boards so that when I do pin a blog post, I can post the same content to another board. For example, I have a Make Money O
This increases my coverage. It is not recommended that you repin your own pin to another board from within Pinterest, but you can do so externally and Pinterest sees it as more fresh content, even though the picture and website are the same. I do recommend that you do add a different description and perhaps one or two different hashtags.
As time goes by and I continue to take photos I will make more boards with my own content including Animals I see, Plants & Gardens I visit, and beaches I visit. Each photo will
There is no point, as a marketer, to make the effort to get a pin together if it does not lead back to your website.
In my marketing strategy, I will add one pin to each of these money boards, each leading back to my website and one or two of other people’s pins relating to things I don’t photograph, like outer space.
I think it is important to have some content created by others.
Every pin, including other peoples content will have between two and five hashtags.
Hashtags are searchable within Pinterest and help Pinterest to understand what the pin is about.
When sending people to our website, we need to be careful not to spam, however, I need to ensure that I am regularly posting content that may get clicks through to my website or as I grow an affiliate network, to a product page. There must be a balance.\
I do believe in quality pins over quantity. Quantity may enable to you get more content in front of people, but it does not mean that they will click through. If you pin too many of your own pin and they have the same content, then people will feel you are spamming and turn away.
Do you have Dream (or Goal) Boards?
My next post will be about setting up a Dream board to help you achieve your goals. This board is where you find pins to help you focus on your goals. You can repin posts to here, or even your own photos to increase interaction and help you keep on track.
You can use this for inspiration. More on this later.
Until then, please feel free to leave a comment below. I hope by sharing my story that you will find my tips helpful and that they encourage you to build a fantastic Pinterest profile.
Please like, follow and share. You can do this through the social media buttons at the bottom of the post.