How often should you blog?
I have been naughty and not posted for a few weeks. I have been online, as usual, reading heaps of books and blogs as well as attending webinars on all things online.
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People tell me that you need to blog constantly to show Google that you are active, and to let your followers know that you continuously have something to say.
I wondered if this is good advice or not. However, as I have built this blog slowly I have found that the search engines pretty well ignore me. Therefore the advice is probably sound.
I just need to apply myself and try to post content 3 or 4 times a week.
I tend to switch off when I am constantly getting emails from the same people, flogging the same thing just wording it differently.
I have come to the conclusion that I, as a receiver of content, I prefer quality rather than quantity.
However, when it comes to producing a quality blog, the search engines require Quality and Quanity.
I hope eventually I will be able to provide this and these earlier blog posts will still be valuable to people who find my blog.
Information overload, but what about quality and quantity?
I have spent so much time online, trying to find relevant information to help my cause.
Most of this information has been freebies although I have also purchased some software and courses that I thought might be a bit helpful.
I have looked at making videos and promoting through YouTube as well as other social media networks.
One thing that I have been hearing is that if you decide not to just sell to an email list with a sales page, then you need a website (yes, I have this one) but that the website needs to look good and be professional.
Often people say content is king but I’m starting to feel that quality is as important as quantity.
You can take a month to produce the best quality blog page and the search engines think that you are not serious because you have only posted one blog post.
Headings – What are headings used for?
I know myself when reading I tend to scan great sections of text thinking more same ‘ol, same ‘ol.
Then something hits the eye and I start to read. Therefore, my conclusion is that short and simple blog posts are better than long-winded ones.
I have been going through all my old blog posts and adding headings to make it easier to read.
These headings, I believe, are what people are scanning for and they need to advise of the content within the paragraphs below.
I have also been hearing that you should dedicate your website to one topic, or niche. Well as I have said before, this website is all about me.
I figure I can be my own niche…. nothing like a bit of vanity to spice up my day!!!!
Testimonials – what do they mean?
Sales testimonials are something I take with a grain of salt.
Unless it is from a source I consider reasonably independent. An example of this might be a food critic reviewing a restaurant.
So I generally bypass testimonials when reading a sales page. I prefer to look at the price first, then what is on offer and decide if I think that could be beneficial to me.
With these thoughts in mind, I have again gone back to Wealthy Affiliate and continued with the training.
With this website being a WordPress one, I have started looking at different plugins to improve my website quality, so my plan over the next month is to bring this website up to scratch.
You can find more information on Wealthy Affiliate on the review I have done within this blog post.
What about quality of images and video?
I imagine quality and quantity is also important when it comes to videos and photos both on the website and on social media including YouTube.
I will be taking this into consideration when I start working on my Social Media channels. You need to be seen to be very active to attract the attention of the search engines.
Do you need a plan?
The other point that I have picked up, which makes sense, is that you need a PLAN.
I must admit that over the past 8 months I have been starting course after course, looking at lots of different options and considering what option I should take to make money online.
I have found myself going round and round in circles. I can understand why many people get information overload and give up as it is just so confusing.
I hope to put a decent, followable plan in place to build this blog into one that ranks highly. In the
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